NEWS
INDUSTRY LEADERS UNITE TO LAUNCH CRAFT MONTH, CELEBRATING CREATIVITY AND COMMUNITY
New Business Lounge format announced for the CHSI Stitches trade show in 2025, featuring an impressive line up of Sarah's business partners and experts.

Sawgrass, the leader in decorating technology, is excited to partner with Sarah Hurley, CEO of Sarah Hurley Brands Group and founder of the Sarah Hurley Academy, for The CHSI Stitches trade show in the UK.
As a Business Education Ambassador, Sarah will bring her expertise in business education, commercial-use designs, and creative entrepreneurship to The Stitch Show audience, helping makers and small business owners harness the power of sublimation.

Sarah Hurley joins forces with NAMTA in a groundbreaking multi-year partnership to bring the Sarah Hurley Pavilion, Academy education programme - and more, to NAMTA members and the Creativation trade show. This collaboration, building on the existing partnership between Sarah Hurley and leading UK events company ICHF Events, organisers of the CHSI Stitches trade show in the UK, aims to strengthen and unite the global industry.