News + Press

New York, NY - July 2025 - International entrepreneur, brand licensing expert, and founder of the Sarah Hurley

Academy, Sarah Hurley, has announced an exciting new multi-year partnership with NY NOW, one of the most

prestigious lifestyle and design trade shows in the U.S.,

 

Together, they will launch an exclusive New York Sarah Hurley Pavilion and deliver a high-impact education program

for creative entrepreneurs and small businesses.This strategic partnership builds on Sarah’s established collaborations with ICHF in the UK and NAMTA in the U.S., further uniting her global mission to support Entrepreneurs and scale small creative businesses.

 

Together with NY NOW, this partnership will offer unmatched opportunities for visibility, growth, and mentorship in the retail and lifestyle industries.

 

The Sarah Hurley Pavilion will debut at NY NOW 2026 in New York City, showcasing a hand-selected group of emerging creative businesses, designers, and makers from around the world. Positioned at the intersection of retail, design, and entrepreneurship, the Pavilion will serve as a high-impact launchpad for indie brands ready to scale.

 

A cornerstone of this partnership is the Sarah Hurley Academy, which will present a curated education program on-site and virtually (launching Summer 2025) including exclusive strategy sessions, practical masterclasses, and retail-focused panels to

empower small business owners with the tools and insights they need to succeed.

 

In addition to the Pavilion and Academy programming, Sarah Hurley will also introduce "The Creative Pitch" at NY NOW - a unique opportunity for entrepreneurs, creators, and brand owners to pitch directly to Sarah for expert advice, mentorship, and potential business development support. Selected participants will receive tailored feedback and actionable strategies, with the potential for future collaboration.

 

Sarah will also present an exclusive presentation of The Hurley Report, her leading creative industries trend report, showcasing the latest hands-on trends, data and insights for the creative industries.

 

Sarah Hurley commented: “NY NOW represents the pinnacle of opportunity for creative brands. I’m thrilled to bring the Pavilion and Academy to such an iconic event, and to launch The Creative Pitch as a way of giving back to the next wave of

entrepreneurs. This is more than a trade show, this is a movement to reshape the future of creative retail, and I’m proud to be championing small businesses on this global stage.”

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This partnership marks a bold new chapter for the creative retail sector, connecting emerging brands with buyers, media, and education, while fostering meaningful mentorship and opportunity at one of the industry's most influential trade events.

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For more information please contact us here

To work with us in this partnership please contact us here