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Brand Creation



about us

Sarah Hurley is a creative lifestyle brand specialising in Licensing, Brand Creation & Product Development. 


Created in 2010, we are a family owned and run global company, encompassing a licensing and brand portfolio, retail division, extensive product range, publishing company producing online and print titles and a media division working across TV and online projects.


We are passionate about creating unique, imaginative and commercially successful work and products, sharing the best content and inspiration and developing exciting and forward thinking projects.


about Sarah

Multi award winning Entrepreneur Sarah Hurley, established the Sarah Hurley creative lifestyle brand and company in 2010 with her last £40 and a dream to create beautiful, creative products. Using that last £40 to buy a train ticket to a buyers meeting at a TV Shopping Channel, she secured hours of airtime to launch her first two products. Over the next five years Sarah grew the company to a multi-million dollar global brand creating over 3000 products, writing books, opening two UK and two US offices and launching licensing, retail, publishing and media divisions.

Sarah now leads a global team, designing every product and creating every brand under the Sarah Hurley banner as well as designing, licensing, writing and consulting for companies worldwide. Sarah is also a published author, TV personality, Brand Ambassador, Business Advocate and an in demand Global keynote speaker as well as a long serving Board Advisor to several Trade Associations.


Working with licensor's all over the world, Sarah creates one of a kind artwork, brands, products and more to create a unique proposition for every client we work with.

With current licenses in Gift, Craft, Stationery, Home Decor, Toys, Clothing, 

Publishing, TV, Digital and Media, we have a vast range of experience to ensure you get great results every time.

We offer existing brands and artwork for license as well as creating new and unique propositions every day. We also build solid relationships with every client ensuring a continued flow of unique and commercially consistent results.

We are happy to work to your brief or develop programs just for you.



Brand Creation

We create custom brands for licensing and products all over the world. From children's brands for books, TV and clothing through to lifestyle brands for stationery and home decor, we work on developing commercially successful brands that stand the test of time.


Product Development

With experience in design, product development, branding, packaging, sourcing and marketing, we're able to create products from a single SKU to a whole range or concept.

We've worked on product ranges in Stationery, Craft, Home Decor, Fashion, Publishing, Children's Products and more for major manufacturers, independent brands and stores.

Our Brands
SH Press 3.jpg



Sarah Hurley confirms changes at the company

International lifestyle brand, Sarah Hurley Ltd, today confirms changes at the company.

Following a decade of accelerated expansion, family bereavements in 2019 and 2020, and the ongoing pandemic, the decision has been taken to restructure the company. Despite multiple buyout and investment offers over the last few years, Sarah – President and CEO - has always wanted to maintain an independent, 100% owned, private company. Now, with further personal investment this journey continues as a family owned company and can drive her vision forward into an exciting new direction, focusing on continued growth both in the UK and Internationally.

Sarah comments “Restructuring the company has not been a swift decision, but the current climate brought things forward. This broader strategic plan, given the current world situation, puts us in a position to continue to trade strongly with a focused family team, from our offices in the UK and USA. I’m very proud of what has been achieved over the last 10 years, especially during some challenging times. This new focus allows us to continue to serve our customers and clients, develop our licensing, publishing and media programs and reach our company targets both in the UK and abroad while keeping family (and those like family!) at the heart of everything we do”

Brand Development Manager (AKA Coordinator of Chaos), Danielle, adds “Having worked for Sarah for a long time, I am excited by the plans we have for 2020 and beyond - as a family we are more focused and passionate to bring our customers more great products and services.”

International Business Development Director (AKA Captain International) adds “As a stand alone ‘cousin’ in the US, some people might find this challenging however, I feel completely included in all discussions regarding current business and future plans as well. I find it comforting I can call at anytime and be in instant contact with every member of the Sarah Hurley family. I have been a member of many teams in my life but this truly is a family. We all care about each other and are willing to be there for one another in every facet of our lives.“



Write to us:

Hurley HQ

36 Church Hill



IG10 1LA

For our USA,Canada & European 

offices - due to Coronavirus, we are currently working from home therefore please email your contact for the best address to use for them.

E-Mail us here.


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We are a fast moving, privately owned, creative lifestyle brand and company. We are passionate about creating unique and imaginative products, sharing the best content and living our best creative life! We thrive on excellence, inspiration and creativity.

Though we have no current vacancies, we are always on the lookout for the very best creative, ambitious, hard working people with long term vision to join our growing team. We look for hard work, focus, commitment and passion and in return we offer you a great working environment and opportunities to grow within the company.


We like to do things a little bit differently, we guarantee Team Hurley will be like nowhere else you've worked before, it's not for everyone but if you're looking for a challenging role and you're ready to shake things up, think differently and work hard, we'd love to welcome you to Team Hurley!

How to apply

Please send over your CV and cover letter telling us more about you and why you feel you'd be a perfect fit for Team Hurley.

(Please note, applications without a covering letter will not be considered. Only shortlisted candidates will be contacted - thank you!)


Sarah Hurley Ltd

36 Church Hill



IG10 1LA

Sarah Hurley Ltd is a company registered in England & Wales. Registered Number 9307069. Registered Office Address - Warden House, 37 Manor Road, Colchester, Essex, United Kingdom, CO3 3LX. VAT Number 238862277.

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