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Brand Creation



about us

Sarah Hurley is a creative lifestyle brand specialising in Licensing, Brand Creation & Product Development. 


Created in 2010, we are a family owned and run global company, encompassing a licensing and brand portfolio, retail division, extensive product range, publishing company producing online and print titles and a media division working across TV and online projects.


We are passionate about creating unique, imaginative and commercially successful work and products, sharing the best content and inspiration and developing exciting and forward thinking projects.


about Sarah

Multi award winning Entrepreneur Sarah Hurley, established the Sarah Hurley creative lifestyle brand and company in 2010 with her last £40 and a dream to create beautiful, creative products. Using that last £40 to buy a train ticket to a buyers meeting at a TV Shopping Channel, she secured hours of airtime to launch her first two products. Over the next five years Sarah grew the company to a multi-million dollar global brand creating over 3000 products, writing books, opening two UK and two US offices and launching licensing, retail, publishing and media divisions.

Sarah now leads a global team, designing every product and creating every brand under the Sarah Hurley banner as well as designing, licensing, writing and consulting for companies worldwide. Sarah is also a published author, TV personality, Brand Ambassador, Business Advocate and an in demand Global keynote speaker as well as a long serving Board Advisor to several Trade Associations.


Working with licensor's all over the world, Sarah creates one of a kind artwork, brands, products and more to create a unique proposition for every client we work with.

With current licenses in Gift, Craft, Stationery, Home Decor, Toys, Clothing, 

Publishing, TV, Digital and Media, we have a vast range of experience to ensure you get great results every time.

We offer existing brands and artwork for license as well as creating new and unique propositions every day. We also build solid relationships with every client ensuring a continued flow of unique and commercially consistent results.

We are happy to work to your brief or develop programs just for you.



Brand Creation

We create custom brands for licensing and products all over the world. From children's brands for books, TV and clothing through to lifestyle brands for stationery and home decor, we work on developing commercially successful brands that stand the test of time.


Product Development

With experience in design, product development, branding, packaging, sourcing and marketing, we're able to create products from a single SKU to a whole range or concept.

We've worked on product ranges in Stationery, Craft, Home Decor, Fashion, Publishing, Children's Products and more for major manufacturers, independent brands and stores.

Our Brands
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Sarah Hurley Academy Launches Exciting New Magazine for Entrepreneurs, Offering a Wealth of Inspiration and Expertise

Sarah Hurley Academy, a leading provider of resources for aspiring and established entrepreneurs and small business owners, is excited to announce the launch of its highly anticipated magazine, Academy. This cutting-edge publication is set to empower entrepreneurs worldwide by providing valuable insights, expert advice, and inspiring stories of success.


With the rise of entrepreneurial spirit and the increasing importance of innovation in today's economy, Academy magazine will be the go-to resource for entrepreneurs seeking guidance, inspiration, and practical knowledge to navigate the challenges of starting and scaling a business. Whether it's a small startup or a well-established venture, the magazine caters to entrepreneurs at all stages of their journey.


Sarah Hurley, founder of the Academy and Editor of the magazine commented "It was always my vision to launch this magazine. Helping Entrepreneurs to build their own version of success and create financial independence has always been my number one goal for the Academy and the magazine is a big part of our journey moving forward"


The recent launch at Stitches trade show led to an immediate sell out and has since sold out two more reprints. Subscriptions are now available for both print and digital issues.


Each issue will cover a wide range of topics including:


Start-up stories, Business strategies, In-depth articles that delve into effective strategies for growth, marketing, and operations, helping entrepreneurs make informed decisions.Leadership and personal development, Industry trends and insights and Expert interviews.


Additionally, Academy will provide a platform for entrepreneurs to connect and engage with Sarah and other Academy members. 


As an industry-leading publication, Academy delivers high-quality content through its print and digital platforms. The magazine is available in both physical and digital formats, ensuring accessibility for entrepreneurs around the globe. Subscriptions can be purchased through the Academy website and selected newsstands.


For more information, visit Follow Sarah Hurley Academy on Facebook or Instagram for updates, exclusive content, and behind-the-scenes glimpses of the magazine's creation.


About Sarah Hurley Academy


Sarah Hurley Academy is a trusted resource and platform dedicated to empowering entrepreneurs and small business owners. With a mission to provide aspiring and established entrepreneurs with the knowledge, tools, and resources needed for success, Sarah Hurley Academy offers a comprehensive range of courses and resources. The launch of Academy magazine further solidifies Sarah Hurley Academy's commitment to supporting the entrepreneurial community and helping small business owners create financial independence.






Write to us:

Hurley HQ
36 Church Hill
IG10 1LA

For our USA,Canada & European 
offices - please email your contact for the best address to use for them.

E-Mail us here.


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We are a fast moving, privately owned, creative lifestyle brand and company. We are passionate about creating unique and imaginative products, sharing the best content and living our best creative life! We thrive on excellence, inspiration and creativity.

We are currently recruiting a Creative Assistant to work directly with Sarah! We are also looking for pattern designers to work on our soft craft ranges.

Click here for more information and to apply!


We like to do things a little bit differently, we guarantee Team Hurley will be like nowhere else you've worked before, it's not for everyone but if you're looking for a challenging role and you're ready to shake things up, think differently and work hard, we'd love to welcome you to Team Hurley!

How to apply

Please send over your CV and cover letter telling us more about you and why you feel you'd be a perfect fit for Team Hurley.

(Please note, applications without a covering letter will not be considered. Only shortlisted candidates will be contacted - thank you!)


SH Brands Group

36 Church Hill



IG10 1LA

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